Sports and performance have always played a major role in Mats’ life.

Since August 2007 he has been working for the Global Sports Marketing Tennis division of adidas as an integral part of the so called “adidas player development program”. The program was a unique establishment offering a complementary service to the athletes contracted with adidas. The experience after having worked with players such as Andy Murray, Jo-Wilfried Tsonga, Fernando Verdasco, Fernando Gonzales, Grigor Dimitrov, Ernests Gulbis, Dominic Thiem, Justine Henin, Caroline Wozniacki, Eugenie Bouchard, Sorana Cirstea, Ana Ivanovic has helped Mats become the coach and person he is today.

Since the beginning of 2016 scouting and identifying talent has become one of his main responsibilities working for adidas GSM. A very exciting challenge, as you can imagine. Advising athletes and their teams when it comes to career planning and other relevant decision-making processes are crucial areas that need attention paid in order to achieve success.

Moreover Mats acts as a speaker by doing hands-on presentations and workshops both in sports and corporate businesses. He transfers his experience and innovative methods from his life in competitive sports. There are many similarities where corporate businesses can learn from the world of competitive sports.

Leading to success is an important key feature in today’s business.

If you have an questions feel free to ask them here.

Thank you!